The Best Time of Year to Launch a Fundraiser (And Why It Matters!)

Timing is everything when it comes to fundraising. Choosing the right season to launch your apparel fundraiser can make a significant impact on participation and sales. Here’s a guide to the best times of year to kick off your campaign—and why they matter!

1. Back-to-School Season (August – September)

As students return to school, enthusiasm for sports teams, clubs, and school spirit is at its peak. Parents and supporters are more willing to invest in gear that represents their team or organization. Plus, the start of the school year is an ideal time to introduce fundraising goals for the season.

2. Holiday Shopping Season (November – December)

People are already in a spending mindset during the holiday season, making it an excellent time for fundraising. Many supporters love the idea of giving gifts with purpose, and custom apparel makes for thoughtful presents.

3. Spring Sports & Events (March – April)

As the weather warms up, outdoor sports and activities ramp up as well. This is a great time for teams, booster clubs, and organizations to raise funds for upcoming events, tournaments, or equipment needs.

4. Summer Prep (May – June)

Before summer break, parents and students are looking for ways to support their programs for the upcoming school year. A late-spring fundraiser can help secure necessary funds before teams and groups go on break.

Why Timing Matters

Launching your fundraiser at the right time maximizes engagement and sales. Aligning your campaign with the school calendar, seasonal events, and holiday shopping trends ensures higher participation and success.

At Rival Rags, we help you plan the perfect fundraising campaign to match your team’s needs. Get started today and make the most of your fundraiser!