5 Mistakes to Avoid When Running an Apparel Fundraiser

Running an apparel fundraiser can be a fantastic way to raise money for your team or organization, but common mistakes can reduce your success. Avoid these five pitfalls to ensure your fundraiser runs smoothly and maximizes profits!

1. Choosing the Wrong Apparel Options

Offering too many or too few choices can hurt your fundraiser. Too many options overwhelm buyers, while too few limit appeal. Stick to a balanced selection of popular items like T-shirts, hoodies, and hats in a variety of sizes and colors.

2. Poor Marketing & Promotion

If people don’t know about your fundraiser, they won’t buy. Don’t rely on word-of-mouth alone—utilize social media, email blasts, and text reminders. Encourage your team members to share links and actively promote the fundraiser.

3. Complicated Ordering Process

A confusing or time-consuming checkout process discourages buyers. Ensure that ordering is quick, simple, and mobile-friendly. With Rival Rags, each fundraiser gets a custom link to make purchasing easy.

4. Ignoring Deadlines & Delivery Expectations

Clearly communicate order deadlines and estimated delivery times. If supporters don’t know when to expect their gear, they may hesitate to purchase. Setting clear expectations builds trust and ensures a positive experience.

5. Failing to Motivate Your Team

Your team plays a crucial role in driving sales. If they’re not engaged, sales will suffer. Keep them motivated with competitions, incentives, and clear goals. A friendly rivalry with another group can also boost participation and excitement.

Avoid these common mistakes, and your apparel fundraiser will be set up for success! Ready to start? Partner with Rival Rags and run a winning fundraiser today!