10 Proven Ways to Sell More Fundraising Gear

Raising funds for your team or organization can be challenging, but with the right approach, you can maximize sales and hit your fundraising goals. Here are 10 proven strategies to help you sell more fundraising gear and boost your team's profits!

1. Leverage Social Media

Social media is a powerful tool for fundraising. Create engaging posts featuring your gear, share testimonials from previous supporters, and encourage your team to repost. Use platforms like Facebook, Instagram, and TikTok to showcase your merchandise and build excitement.

2. Set Up a Friendly Competition

Nothing motivates people more than a little rivalry. Encourage a competition within your team or against another group to see who can sell the most gear. Offer prizes for top sellers to boost engagement.

3. Offer Exclusive & Limited-Time Designs

Create unique designs that supporters can’t get anywhere else. Limited-edition shirts or seasonal merchandise create urgency, encouraging customers to buy before the fundraiser ends.

4. Make It Easy to Buy

A complicated buying process can deter potential supporters. Provide a simple, mobile-friendly online store where customers can easily browse and purchase. Rival Rags offers customized links for each fundraiser, making it easy for buyers to access their team's shop.

5. Get the Whole Community Involved

Reach beyond your team’s immediate circle. Connect with local businesses, community groups, and alumni who may want to support your cause. Partnering with local businesses for promotions can also drive additional sales.

6. Create Eye-Catching Marketing Materials

Great visuals make a big difference. Use high-quality images of your gear, create compelling flyers, and design professional social media graphics to grab attention. Videos showing your team in action while wearing the gear can also be highly effective.

7. Use Email & Text Reminders

People get busy and forget to purchase. Send regular email and text updates reminding supporters about deadlines, highlighting best-selling items, and emphasizing why their support matters.

8. Get Your Team Involved in Promotions

Your biggest advocates are your team members. Have players, coaches, and parents actively promote the fundraiser by sharing links, wearing sample gear, and encouraging supporters to participate. Personal connections drive more sales than passive promotions.

9. Highlight the Impact of Each Purchase

Let buyers know exactly how their purchase helps. Whether it funds new equipment, travel expenses, or uniforms, sharing the impact of their contribution increases the likelihood of a sale.

10. Extend Your Fundraiser for Last-Minute Buyers

Some supporters may miss the deadline or need extra time to decide. If possible, extend your fundraiser for an additional week to capture last-minute buyers who still want to support your team.

By implementing these 10 proven strategies, you’ll not only increase sales but also build stronger support for your team or organization. Ready to take your fundraiser to the next level? Start your Rival Rags campaign today and watch your sales soar!